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Steve Ott is tired of the Sabres’ foolishness, leaks new jersey by himself on...

The Sabres have been teasing their new jersey since July 12. It’s been almost two months and the team still hasn’t unveiled it. Steve Ott wasn’t having it anymore, calling out the team to unveil it or...

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Reebok’s new brand mark works with their new direction

Reebok has now shifted their focus on fitness as a company. Since they no longer outfit the NFL and their presence in the NHL isn’t that recognized, they decided to add a new brand identity. This works...

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Reebok’s brand had to change after what they’ve been through

As noted over the weekend, Reebok has undergone a new logo and a new direction. They’re focusing their efforts on the cross-fit part of athletics and it’s a good move since that is where they can truly...

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The new St. Louis Blues uniforms look nice

PHOTOS: The new jerseys bring back a more traditional look. >>> http://t.co/qkZJ92J5dM #stlblues pic.twitter.com/2ornTrcfdq — St. Louis Blues (@StLouisBlues) August 25, 2014 What I like about...

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Reebok’s partnership with UFC is a great move

Remember when Reebok announced that they would step away from the four major sports to focus on crossfitness? I thought at that time that they were making a smart move. They weren’t the kings of the...

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The Sharks and Kings Stadium Series uniforms leaked and I like them

OK. So Icethetics has the goods on what the Stadium Series uniforms for the Sharks and Kings are expected to look like. I will be attending the game. Last night, Mayor’s Manor had an early leak of the...

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Reebok and Kendrick Lamar strike shoe deal

Reebok has made some waves recently and this one is probably the one I like the most. They had stepped away from the four major sports, but then found themselves with the UFC. Now they’ve gotten into a...

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Sharks unveil Stadium Series jersey with amazing NorCal patch

OK so the leak that went out about the Stadium Series uniform is true. The San Jose Sharks unveiled their look and it is what we expected. Check out the slideshow above for more photos of it and check...

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NHL All-Star Game jerseys look terrible

Our 2015 NHL All-Star Game jersey post has been updated with a photo of both the black and white neon-green jerseys: http://t.co/Ld3aIHSr62 — Chris Creamer (@sportslogosnet) January 9, 2015 OK this...

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Mitchell & Ness’‘Team Short’ snapbacks are copying Reebok

One of the best team apparel cap designs I have ever seen was created by Reebok for the NFL in 2006. All team caps were unique in design because the side panels of the caps were actually the design of...

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